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Stuart Baker, Founder & President, The Branding Merchants Inc.

Founder and president of The Branding Merchants Inc., Stuart Baker is one of Canada’s leading thinkers in organizational identity and branding. Originally from Toronto, Stuart graduated from the University of Western Ontario with a degree in Economics.

Starting in 1985, Stuart developed his strategic and branding skills managing major accounts for two international advertising agencies, Young & Rubicam and Leo Burnett. He’s worked with such clients as Kodak, Proctor & Gamble, Nabisco, General Foods, adidas, Labatt and Moosehead Breweries.

The Branding Merchants Inc. was formed in 1998. Stuart developed his organizational branding methodology and the proprietary process of Triangulation™ which has assisted clients across a number of industries evolve their identity and align with their core purpose.

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